Bata Shoe in Bangladesh

Term Paper â€Å"Marketing Strategies of Retail Organizations of Bangladesh† A Study on Bata Shoe Company (Bangladesh) Limited Marketing Strategies of Retail Organization of Bangladesh A Study on Bata Shoe Company (Bangladesh) Ltd. In Bangladesh, Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1. 2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Bata is the largest retail organization in terms of their number of outlets around the country.Currently Bata Shoe Company (Bangladesh) Limited operates two manufacturing facilities – one in Tongi and the other in Dhamrai. With a production capacity of 110,000 pairs of shoes daily, the company also has a modern tannery facility with an output of 5 million square feet of leather annually. Annual shoe sales currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of Tk 5 billion. Acknowledgement At the inception of preparing this term paper, I would like to express gratitude to the Almighty Allah for special blessing in completing it.There is an English proverb â€Å"Two head are better than one. † So, no one can obtain a noble objective alone. This term paper is an accumulation of many people’s endeavor. For this, I am indebted to a number of people who helped me to prepare this and for their kind advice, suggestions, directions, and cooperation and proper guidelines for this. Our heartfelt thanks go to Dr. Md. Morshed Hasan Khan, Associate Professor, for providing us the opportunity and for his appropriate suggestions, moral support and invaluable co-operation from time to time in completing the term paper especially in the last one week.Executive summary Bata started its journey in Bangladesh in 1962. So Bata Shoe Company (Bangladesh) Ltd. is operating in our country from last 50 years. Bata is the largest shoe manufacturing and marketing company in Bangladesh. In 2011, it sells 8. 5 billion pairs of shoes with annual turnover of Tk. 5 billion. Bata Shoe Company (Bangladesh) Ltd. has strived towards one goal – customer satisfaction. With the vision of building a worldwide family of satisfied customers and dedicated workers the legacy of Tomas Bata continues strong and unabated to this day – the tradition is safe.As the largest shoe manufacturing and marketing company in Bangladesh, Bata follows several individual and coordinated strategies in marketing, pricing, in distribution, inventory that helps them to be the leader in the market and to increase sales and growth. Most important strategies are discussed in this term paper. Here their both the positive and negative sides are discussed thoroughly. Bata is performing CSR activities in many ways to be a good citizen of the country. Some recommendations are given after evaluating the overall activities of Bata Shoe Company (Bangladesh) Ltd .Table of Contents No. | Name of the contents| Page Number| 01. | Background of the Problem| 01| 02. | Objectives| 01| 03. | Methodology| 02| 04. | Limitations| 02| 05. | introduction| 03| 06. | Bata Bangladesh| 03| 07. | Company Profile| 04| 08. | Management Overview| 05| 09. | Financial Information| 06| 10. | Product Line| 07| 11. | Distribution Process of Bata Bangladesh| 09| 12. | Marketing Strategies used by Bata Bangladesh| 10| 13. | Corporate Social Responsibility| 21| 14. | Lessons learn from Bata Bangladesh| 23| 15. | Recommendations| 24| 16. | Conclusion| 24| 17. | References| 24|