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222 ISSN 1648-0627 print ISSN 1822-4202 online VERSLAS: TEORIJA IR PRAKTIKA BUSINESS: THEORY AND PRACTICE hypertext stir protocol://www.btp.vgtu.lt; http://www.btp.vgtu.lt/en 2006, Vol VII, No 4, 222231 INFLUENCE OF ADVERTISING AS A MEANS OF INFORMATION TRANSMISSION TOWARDS CONSUMER: THEORETICAL construction Jolita Vveinhardt1, Inga Janulien?2 Šiauliai College, Aušros al. 40, 76241 Šiauliai, Lithuania College of Management, Law and Languages of Šiauliai Region, Dvaro g. 87, LT-76236 Šiauliai, Lithuania E-mail: 1jolitaw@splius.lt; 2janulinga@yahoo.com Received 31 August 2006; certain 17 October 2006 Abstract. The cla utilisation analyses the term of pertain with the focus on information transmission function and a possibility to warp consumers. A comparative analysis of denote terms is completed. The article presents a different view towards areas of publicizing functions and presents aspects of advertising see on consumers. These aspects form a convening of C AFEA cognition, action, finances, emotions and return (Lith. PEFEN). There cognition is soundless as feelings and recollections of a consumer. Action means that a consumer has find and read the ad. financial aspect of the formula is connected to the cost consumer experiences.

Emotional component part of advertising impact includes evaluations how consumers direct and value the chosen point of intersection. Finally, advantage means the dealings among such factors as financial costs, emotions for the bought product and experienced use of a product. Keywords: advertising, advertising function areas, advertising influence on consumers. 1 2 REKLAMOS,! KAIP INFORMACIJOS PERDAVIMO PRIEMON?S, ?TAKA VARTOTOJUI: TEORINIS ASPEKTAS Jolita Vveinhardt1, Inga Janulien?2 1 Šiauli? kolegija, Aušros al. 40, 76241 Šiauliai, Lietuva 2 Šiauli? krašto vadybos, teis?s ir kalb? kolegija, Dvaro g. 87, LT-76236, Šiauliai, Lietuva El. paštas: 1jolitaw@splius.lt; 2janulinga@yahoo.com ?teikta 2006-08-31; priimta 2006-10-17 Santrauka....If you want to get a full essay, ready it on our website: BestEssayCheap.com

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