SWOT of primark

S.W.O.T of PRIMARK Strengths The comp any has all over 161 stores around the country and of those 161 stores 125 be located in the UK. It has an organised business structure providing its customers with what they want. Primark offers subcontract opportunities and employs over 27,000 people. It offers high street graphic symbol tog for bodacious prices and feeling services to attract its customers. The company is get around of the ETI (Ethical handicraft Initiative) which focuses on workers rights, their production of goods and convey businesses in concert to work on agitate rights issues. Provides change state for all ages and sexes. Weaknesses Although Primark is a member of the ETI (Ethical Trading Initiative) there lead been numerous detrimental reports concerning its business operations in the management they produce their goods. A study was shown to excite found Primark apply child labour to produce their goods. Other issues were with poor wor k conditions and disvaluing workers rights. The company could have problems concerning advertising. Primark does non advertise and this gives their competitors the advantage over them. Opportunities With its already expanding ventures such(prenominal) as opening 47 new stores in the UK, Primark has instanter opened 7 new stores in Spain to battle along its argument like Zara.

They now have an opportunity to enshroud their high quality products and services overseas. Provide high quality clothes to fashion conscious people. Threats Primarks threats atomic figure of speech 18 the competition with othe r companies such as Zara and H&M. Will it ! determine the needs of the customer in foothold of fashion and uniqueness? The company can also have problems in the state of advertising as they do not have any advertising whilst their competitors do. P.E.S.T Analysis of Product political Primarks business operations are the aid of establishment policies and regulation for example providing proper milieu for their workers. Primark stores are a part...If you want to get a in full essay, night club it on our website: BestEssayCheap.com

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